Company News, New Products

Sonic Care for Little Ones

Philips rolls out new toothbrush for kids 4 and up.

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By: Christine Esposito

Editor-in-Chief

Philips Sonicare is rolling out new Sonicare for Kids, a rechargeable power toothbrush for kids ages 4-plus. With concerns that their child will not brush thoroughly enough, 72% of parents say that they still supervise this task. When the child brushes solo, only one in three parents say that they are very satisfied with the results. To address these challenges, Philips Sonicare For Kids is equipped with kid-friendly features to encourage the development of healthy oral care habits and to deliv...

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